AvtoVAZ unveiled the Lada Iskra at the St. Petersburg International Economic Forum (SPIEF) in 2024, with coverage citing company president Maxim Sokolov. (Source attribution: TASS)
He noted that it has become a solid tradition to premiere new vehicles at SPIEF. The Aura concept, showcased there the previous year, marked the forum as the most representative venue for introducing the Iskra, he said. (Source attribution: TASS)
According to Sokolov, the Iskra had already been evaluated at AvtoVAZ’s testing facilities. He described the model as a highly responsive, dynamic, and comfortable car that should appeal to enthusiasts of the Lada brand.
Earlier, Auto Mail.ru had reported, citing company insiders, that AvtoVAZ would hold the first public presentation of the Lada Iskra on June 5 as part of SPIEF 2024, though the manufacturer rejected this information as rumor at the time. (Source attribution: Auto Mail.ru)
Earlier in Moscow, there were indications of ongoing testing and preparation around the Iskra, with industry observers noting the anticipation for a public debut during SPIEF 2024. The company has emphasized that official details would be confirmed through formal communications rather than rumors.