Jetour has unveiled plans to broaden its footprint in the Russian market with two fresh models and a robust aftersales network. In a presentation held in Moscow, company representatives outlined the launch timeline for the X70 Plus crossover, set to hit Russian showrooms in the third quarter, and the T2 all‑wheel drive SUV, slated to begin sales in early 2024. These moves come as part of a broader strategy to introduce newer designs and expand service coverage across major cities.
The automaker aims to move about 15,000 vehicles and establish a network of 100 dealerships by year’s end. Jetour’s regional operations are anchored in Moscow, with plans to open spare parts warehouses in Rostov-on-Don, Tolyatti, and Novosibirsk to support growing demand and improve parts availability for customers and service partners alike. This distribution approach signals a focus on accessibility and aftersales efficiency as a core pillar of their Russia strategy.
Earlier in June, Jetour expanded its Russian lineup with the front‑wheel drive crossovers Dashing and X90 Plus. The Dashing is positioned as an affordable entry in the range, priced at 2.34 million rubles. It offers customers a choice between a 1.5‑liter turbo engine paired with a 6‑speed manual gearbox and a 1.6‑liter turbo engine delivering 190 horsepower mated to a 7‑speed robotic transmission. This configuration emphasizes a balance of performance and value for urban buyers who want agile handling and modern features.
Meanwhile, the X90 Plus, the larger model, is priced at 3.25 million rubles. Its engine lineup includes a 1.6‑liter turbo engine with 190 horsepower and a more potent two‑liter turbocharged option delivering 244 horsepower, both paired with a 7‑speed robotic transmission. The X90 Plus targets customers seeking more interior space, enhanced comfort, and a stronger performance profile for longer trips and family use.
Jetour’s strategy reflects a deliberate push to diversify its Russian portfolio, pairing compact crossovers with a larger SUV that can cater to different segments, from city driving to weekend getaways. Industry observers note that the brand is leveraging competitive pricing, a growing network, and localized service capabilities to improve confidence among buyers in a market with strong demand for versatile family vehicles and affordable SUVs. The company’s announcements indicate a multi‑year plan to deepen market penetration and build brand recognition across multiple regions of Russia.
In parallel, Jetour has faced the typical challenges that come with rapid expansion, including aftersales support, parts logistics, and dealer training. The company’s plan to establish spare parts hubs in Rostov‑on‑Don, Tolyatti, and Novosibirsk is designed to shorten service turnaround times and ensure consistent parts availability, even as volumes rise. Industry analysts believe that such infrastructure investments are crucial for maintaining customer trust as the brand grows its dealer footprint across the country.
Past coverage noted Jetour’s broader market presence and product lineup in Russia, with media outlets highlighting the KingKong pickup as part of the wider fleet narrative. This context helps illustrate Jetour’s strategy of combining practical, value‑driven crossovers with unique utility offerings to appeal to a diverse customer base. While the press materials emphasize pricing and timing, analysts are watching closely how the brand executes its service and parts strategy to sustain momentum after the initial launches. Source: Jetour press materials and market coverage referenced in industry reporting.