Jetour plans to manufacture vehicles on Russian soil, a move confirmed by Jack Chen, the General Manager of International Markets at Jetour Auto. He spoke with socialbites.ca, outlining the company’s strategy for Russia as a key market. The plan goes beyond assembly lines: Jetour intends to collaborate with Russian engineers on research and development, aiming to localize production and optimize the vehicles for local conditions and consumer preferences.
Chen emphasized that Russia holds significant strategic importance for Jetour. The approach involves more than simply supplying cars; it includes establishing a local presence through assembly and a robust localization program. The collaboration would leverage the expertise of Russian specialists to accelerate development and ensure that Jetour models meet regional requirements. The message underscored a practical, hands-on partnership with Russian colleagues to drive innovation and better serve drivers in the country.
The Jetour executive noted that cooperation could take multiple forms. Options discussed include establishing a Jetour-owned manufacturing facility in Russia or engaging in contract manufacturing with existing Russian plants. Both paths would enable closer control over production quality, supply chains, and after-sales support, aligning with Jetour’s long-term objectives in the region.
Jetour introduced the X70 Plus crossover in Russia at the end of September. The model features a 1.6-liter turbocharged gasoline engine delivering around 190 horsepower. It is paired with a seven-speed automated transmission, and current Russian-market units are offered with front-wheel drive. This launch highlights Jetour’s commitment to expanding its footprint in the Russian market while exploring localization opportunities that could enhance affordability and compatibility with local road conditions. As the company progresses, it plans to explore how local supplier networks and engineering capabilities can contribute to a more integrated product lineup for Russia and neighboring markets.
In related developments, observers have noted growing interest in vehicle production and technology transfer within Russia, with potential implications for regional automotive manufacturing and supply chains. Jetour’s strategic stance aligns with a broader trend toward closer collaboration with domestic engineering talent and suppliers in the Eurasian market. The ongoing dialogue suggests a shift toward more resilient regional operations, where foreign automakers bring manufacturing, R&D, and localization activities closer to home while respecting local regulatory and economic environments.