In Russia, two Jetour models helped the Chinese automaker break into the top ten of the market for the first time, according to the analytical agency Avtostat. The arrival of Jetour in the upper tier marks a notable moment for Chinese brands seeking to expand presence in the Russian automotive landscape and signals a broader shift in consumer interest toward versatile crossovers and value-packed SUVs. This regional development is often read as part of a larger trend where import brands test price positioning and dealer networks to gain a foothold in a competitive field filled with long-standing domestic and established foreign players.
During the 36th week of 2023, spanning September 4 through 10, Jetour reported 403 new crossover sales in Russia. In the same period, price adjustments that took effect in September positioned the Jetour X90 Plus at approximately 3.3 million rubles while the Dashing model carried a price tag near 2.4 million rubles. The price realignment reflects common market dynamics where tariff structures, import costs, and local demand shape the attainable sticker price for midrange crossovers in the region. Analysts note that such pricing moves can influence weekly sales momentum and help new entrants build visibility against more established competitors.
Lada continued to lead the brand rankings with robust weekly volume, recording 8,368 passenger car deliveries in that span. Market observers highlighted this figure as the domestic brand’s strongest weekly performance since January 2022, underscoring Lada’s enduring appeal and wide dealership footprint. With the Russian brand surpassing a 30 percent share for the first time in eight weeks, the market dynamics suggest that local manufacturing strength and widespread service networks remain decisive advantages in a price-sensitive market where aftersales support matters to buyers. This leadership position demonstrates confidence in Lada’s current model lineup and its ability to sustain demand through price-conscious cycles.
Following Lada in the weekly standings were several prominent brands. Chery moved into second place with 2,862 units, while Haval reached 2,444 units and Geely achieved 1,848 units. Omoda posted 1,351 units, with Changan close behind at 1,339 units. Exeed contributed 1,036 units to the mix, highlighting a diverse cross-section of Chinese brands competing for attention in Russia. In the subsequent positions, Toyota delivered 554 units and Kia 552 units, underscoring that even with rising competition, well-known global brands continue to capture a meaningful share of the market along with emerging players. The overall picture shows a shifting balance, where newer entrants push deeper into the top ranks but must still contend with established names that offer broad dealer networks, reliability perceptions, and strong resale value.
This snapshot of the market is part of a broader narrative about how import brands adapt to Russia’s regulatory, economic, and consumer environment. The path for brands like Jetour includes building confidence through consistent supply, competitive pricing, and aftersales support that keeps owners satisfied long after the initial purchase. For consumers, the week’s figures suggest that crossovers with practical cargo space, modern safety features, and attractive warranties are resonating with buyers who want a blend of comfort, efficiency, and practicality in a market that favors versatile vehicles. Market observers also note the importance of regional promotions and retailer training, which help new names establish trust and visibility in a crowded showroom landscape. Avtostat remains a key reference point for tracking these shifts and understanding how market leadership evolves as brands navigate exchange rate fluctuations, import duties, and evolving consumer tastes.
Overall, the week’s data illustrate how a mix of domestic strength, strong dealer networks, and the deliberate entry of new models can reshape the competitive hierarchy in Russia’s automotive market. The performance of Jetour signals potential for continued growth in the coming months, particularly if price strategies, model updates, and distribution efforts align with the preferences of Russian buyers who value practicality, value, and a confident brand experience. Analysts will be watching closely how this momentum translates into sustained weekly results, brand loyalty, and the spectrum of choices available in subsequent market cycles. Avtostat will continue to report on these developments, providing ongoing context for both industry stakeholders and consumer audiences.