Recent market activity in Russia shows that Haval has adjusted the prices across a broad range of its models, a move reported by Automobile News of the Day. The adjustment underscores the brand’s current strategy to bolster competitiveness amid evolving demand and regulatory conditions in the region.
Accordingly, the price reductions are substantial for several popular models. The F7 and F7x crossovers have each seen a decrease of 50 thousand rubles. The Jolion has experienced a larger cut of 100 thousand rubles, while the Dargo and its specialized variant Dargo X, introduced in 2022, have both been reduced by 150 thousand rubles. The most pronounced reduction among the lineup occurs for the 2023 iterations of Dargo and Dargo X, with a price drop of 200 thousand rubles, marking the strongest year-over-year value proposition within the line.
The rationale behind these price adjustments lies in the manufacturer’s desire to emphasize the value equation not only for the 2022 models but also for those released in 2023. At the same time, the previously discounted 2022 models, specifically the F7x crossover coupe and the Haval H9 frame SUV, remain available at notable bargains, having become 500 thousand rubles cheaper in the prior autumn season. This layered pricing approach positions earlier-year vehicles alongside latest releases as attractive options for buyers seeking substantial savings without compromising on the Haval brand proposition.
With Jolion, widely regarded as the most affordable entry point within the Haval lineup, current estimates place its value at approximately 1.7 million rubles in the 2022 configuration. The 2023 version carries a price premium of around 100 thousand rubles, reflecting both feature updates and market dynamics that influence depreciation curves for newer models in this segment.
In a separate note from the regional market, a notable development from China signals a refreshed line: the Haval H6, a staple in the SUV segment, is poised to feature a new generation that could influence future pricing, demand, and consumer perception across regional markets as producers continue to align their portfolios with shifting consumer expectations and competitive pressures. This broader context helps explain why Haval is recalibrating prices across multiple models and model years, aiming to sustain momentum in a highly competitive Chinese brand portfolio that also serves markets beyond its traditional home region.