The latest generation of Geely Emgrand sedans has reached Belarus, where BelGee handles local assembly for the Geely brand. Although only three test units were shown, they are likely being used to map out assembly nuances and localization needs. Chinese automaker reports indicate that BelGee management planned to trial an affordable sedan with manual transmission during the summer of 2021, and observers note that the project seems to have carried into the following year. If the Emgrand makes it onto the BelGee line, the model could have a strong chance of entering the Russian market. BelGee supplies many models to Russia, including Tugella crossovers built from kits, and especially Atlas Pro and Coolray, produced in a complete production cycle. [Geely, 2024]
For Coolray specifically, the fourth-generation Emgrand is closely related: both vehicles share the same BMA platform. A source notes that the test cars were equipped with a 109-horsepower turbocharged engine and a manual transmission. The dimensions are listed at 4638 mm in length, 1820 mm in width, and 1460 mm in height, with a wheelbase of 2650 mm. The vehicle length has grown by 7 mm, and the width has increased by 31 mm, while the overall profile remains similar to its predecessor. [Geely, 2024]
In size comparison terms, both the current and the new Emgrand sit closer to vehicles like the Toyota Corolla rather than premium-class sedans. Yet price positioning is expected to stay in the budget segment alongside models such as Lada Vesta. The reputation of the brand in Russia remains a key factor, and Geely’s local strategy appears to lean into a more practical, value-driven approach than some prior efforts. [Geely, 2024]
Industry observers note that the Emgrand is part of a broader push by Geely to expand access to mid-range sedans in Eastern Europe and the former Soviet markets. In practice, this means balancing cost control with the benefits of modern safety and convenience features, delivered through a platform shared with related models. The goal is clear: deliver a comfortable, efficient sedan that can compete with mainstream contenders while keeping ownership costs attractive for a wide audience. [Geely, 2024]
- The third Emgrand with mileage is available at a noticeably lower price today, reflecting the typical depreciation and market dynamics of aging but capable models.
- Updates and road-test impressions are discussed across regional auto communities and social channels, contributing to a broader picture of how the Emgrand fits into local fleets. [Geely, 2024]