The Ford Bronco remains one of the most recognizable American SUVs, a vehicle with a storied past and enduring appeal across the United States. Its legacy in cinema and popular culture has helped cement its status as a symbol of rugged capability and adventurous spirit. In 2020, a new generation of the Bronco entered the US market, reigniting interest and setting the stage for continued demand. Even with a strong lineup and ongoing excitement, dealers report that supply has not kept pace with eager buyers, leading to notable frustration in certain outlets and widespread chatter in national media.
Despite the ongoing supply constraints, the Bronco is still available through parallel import channels in many regions. Dealers sometimes import units to order, catering to specific customer requests and arranging delivery once a vehicle can be secured. This approach allows enthusiasts to access the model outside of the usual dealer allocation, though it may involve longer wait times and varied pricing.
News of the Ford Bronco’s availability surfaced on Avto.ru, highlighting a top-tier variant equipped with a 2.7-litre turbocharged petrol engine delivering around 310 horsepower. This configuration underscores the Bronco’s emphasis on performance alongside comfortable everyday usability.
Standard equipment on this higher-end package demonstrates why the Bronco remains attractive in today’s market. Expect a comprehensive safety suite including multiple airbags, collision avoidance features, and systems that monitor driver fatigue. The model also features steering assist for stability, active blind-spot monitoring, automatic headlight range control, and a sophisticated climate control system. Advanced driver aids extend to adaptive cruise control, front and rear parking sensors, and electromechanical steering for precise handling. A range of driving modes supports versatile use, while modern conveniences such as keyless entry, power-operated mirrors and windows across all doors, and a premium audio setup add to everyday comfort. The interior dons leather surfaces and power-adjustable front seats, enhancing long-distance comfort. A panoramic sunroof broadens the cabin feel, and heated steering wheel helps during colder spells, complemented by a full-size spare tire for unexpected needs. A substantial equipment list like this explains why some buyers are prepared to wait or explore alternative trims.
In terms of price, the same market realities apply. The Bronco configuration described here can be priced at approximately 9,180,000 rubles, reflecting its premium status and potent engine. For buyers seeking cost savings, there is often the option to choose a less feature-rich trim within the same generation, which could reduce the outlay by a few million rubles. This strategy helps balance the desire for a modern SUV with a more accessible price point, while still offering the distinctive Bronco experience.