Exeed VX Update and Russian Market Strategy

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The Exeed brand, part of the Chery automotive group, scheduled a refreshed VX crossover for the Russian market by late 2023, according to the company’s press release. The update was described as a refreshed version rather than a full redesign, with no specific details released about the changes at that time.

The VX in its current generation remains the largest Exeed model available in Russia, measuring 4970 mm in length with a 2900 mm wheelbase. Under the hood sits a two-liter turbocharged gasoline engine delivering 249 hp and 385 Nm of peak torque, enabling a dash from standstill to 100 km/h in approximately 8.5 seconds. The introductory price began around 5.3 million rubles, positioning the VX as a premium option within the brand’s lineup in the Russian market. In the broader context of Exeed’s strategy, this model represents the brand’s flagship SUV offering in the region during this period, underscoring the emphasis on performance and space typical of Exeed crossovers.

Looking ahead to 2024 and beyond, Exeed outlined a plan to broaden its presence in Russia with five new products. The lineup was set to include the Exlantix family, which comprises fully electric models, a hybrid variant of the RX crossover, and the new LX and TXL crossovers. This expansion aligns with a global push toward electrification and hybrid technology across the brand, reflecting an ambitious growth trajectory in the Russian market while maintaining the emphasis on comfort, technology, and performance that customers expect from Exeed. The company’s announcements suggested a multi-vehicle approach designed to cover diverse consumer needs, from electric urban crossovers to more traditional, gasoline-powered configurations, all within a single brand ecosystem. (Source: Exeed press materials, company communications).

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