Exeed Exlantix ET and Sterra ET: Russia rollout plans and multi-market strategy

No time to read?
Get a summary

In late 2024, plans surfaced for the Exeed Exlantix ET, an electric crossover, to enter sales in Russia, with brand spokespeople referencing sources from Autonews.ru. The rollout was framed as a coordinated arrival that would begin in November of the following year, aligning with a broader strategy that also targets the Chinese market where the same model is marketed as the Sterra ET.

Initial reports indicate the Sterra ET would deliver a driving range in the vicinity of 500–600 kilometers on a single charge. Performance cues point to a brisk sprint from 0 to 100 km/h in roughly four seconds, underscoring Exeed’s emphasis on spirited performance within a compact crossover footprint.

Official imagery and production specifications for the Sterra ET were released by China’s Ministry of Industry. The crossover measures 4955 millimeters in length, sits on a 3000 millimeter wheelbase, and relies on a dual-motor all-wheel-drive system that produces more than 500 horsepower. This setup positions the Sterra ET as a high-performance contender within the expanding field of Chinese electric crossovers.

Exeed, a unit of the Chery group, plans to market these electric vehicles in Russia under the Exlantix sub-brand. Company leadership confirmed that the Sterra ET will be complemented by a sedan variant named Sterra ES specifically for the Russian market. The move aligns with broader ambitions to extend Exeed’s footprint across Europe and nearby regions while leveraging Chery’s global platform capabilities.

Earlier disclosures suggested a December appearance window for the new Exeed crossover in Russia, signaling a staged introduction that could include local-market adaptations and the expansion of service networks to support aftersales service and charging infrastructure. Observers note ongoing collaboration between Exeed’s development teams and regional partners to tailor specifications and features for Russian customers while staying aligned with the brand’s global design language and technical ethos.

Overall, the expected rollout of the Sterra ET and its Exlantix-branded variants in Russia reflects a multi-market approach that prioritizes performance, range, and a balanced view of affordability within the growing electric vehicle segment. The dual-motor, all-wheel-drive architecture, paired with a substantial horsepower rating, positions the model as a compelling option for buyers seeking a dynamic and versatile electric crossover. As the launch timeline progresses, prospective buyers will be watching closely for final pricing, charging compatibility, and available trim levels across regional markets. The broader strategy shows Exeed aiming to strengthen its presence in the electric vehicle landscape while drawing on Chery’s extensive engineering resources to deliver appealing offerings in Asia, Europe, and North America.

Citation: Autonews.ru; official disclosures from Exeed and Chery; corroborating information from the Chinese Ministry of Industry.

No time to read?
Get a summary
Previous Article

Lavrov to Visit North Korea for Official Talks in October

Next Article

Israeli Military Claims on Precision, Lawful Conduct in Gaza and Global Reactions