The latest Exeed RX crossover is poised to debut in Russia by the end of July, with a starting price around 5.35 million rubles, according to a report from a major automotive portal that cites the official price list for the model. The information underscores the initial positioning of the vehicle and signals the manufacturer’s rollout strategy for the local market, where early buyers will be exposed to the top-tier trim options before more affordable configurations appear on dealer lots in subsequent waves.
Industry observers expect the published price sheet to reflect a staggered approach: the very first units will come from the premium line, followed soon after by progressively more accessible variants. This pattern is common in the segment where enthusiasts and early adopters often gravitate toward the higher specification levels that offer enhanced features, while more budget-conscious customers wait for the lower trims to be released with a favorable value proposition.
Exeed RX marks a significant milestone for the brand as the first model built on the new T2X platform. The crossover measures 4,781 millimeters in length and rides on a 2,800 millimeter wheelbase, translating to a balanced footprint that aims to deliver comfortable interior space and stable high-speed performance. Under the hood sits a 2.0-liter turbocharged engine rated at 249 horsepower and 385 Newton-meters of torque, paired with a seven-speed automated gearbox and all-wheel drive. This powertrain combination is designed to deliver confident acceleration, refined highway cruising, and capable performance across urban and rural road conditions. The equipment list is notably comprehensive, including adaptive cruise control for highway stability, a collision avoidance system that adds a layer of active safety, and a new suspension setup with adjustable damping to tailor the ride feel to different driving scenarios and road surfaces.
Earlier statements from the company indicated that pre-orders for the Exeed RX would commence with a limited initial allocation. In mid-June, it was announced that the first batch would total 500 vehicles, signaling a controlled market introduction with early access for a select group of customers who prioritize risk-free reservation and a guaranteed delivery timetable. This approach helps the manufacturer gauge demand, manage production flow, and fine-tune distribution logistics while ensuring that early buyers experience a smooth handover process and a clear understanding of the model’s capabilities before a broader market rollout.
In related notes, market chatter has referenced prior expectations that a Dongfeng-branded model would also take a place in Russia’s automotive lineup, positioning the brand as part of a broader strategy to expand electrified and contemporary crossover offerings. This context highlights the evolving landscape for cross-border collaborations and platform-sharing in the region, where automaker portfolios increasingly emphasize connectivity, safety, and performance across multiple price bands. As the Exeed RX moves toward dealer floors and potential test-drive opportunities, prospective buyers in the region can anticipate a vehicle that blends a modern design language with a robust performance package and a feature-rich technology suite that aligns with contemporary expectations for family-ready SUVs and compact crossovers alike. In summary, the Exeed RX release signals more than just a new model arrival; it marks a deliberate step in expanding the brand’s footprint in demanding markets while delivering a premium experience at the introductory price segment with strategic, timed rollouts across trim levels and trims.