In a market where Chinese automakers have ambitious targets for Russia in 2024, Chery stands out for holding the largest surplus of unsold cars. This insight comes from Oleg Moseev, the founder of the Automarketer project, who shared details with socialbites.ca.
According to Moseev, some brands are left with stock tied up for as long as three months. In his assessment, Chery has amassed more vehicles in inventory than its peers. Describing the situation among the top five best-selling brands, he noted that Chery is the clearest example of substantial stock levels, making it the most distinguished in this respect.
He added that warehouse stock conditions differ by region. In certain areas, Chery’s inventory is high, while Geely or Exeed report normal or elevated stock levels for their models. Moseev indicated that keeping roughly one to one and a half months of inventory on hand is typical, with two months being a generally acceptable upper limit for stock ready for sale.
On the topic of sales targets, Chinese distributors have not been adjusting their projections downward. In fact, Haval has raised its targets, presenting a 2024 plan that reflects an increase of about 40 thousand units, a move Moseev highlighted as an example of optimistic planning within the sector.
Further reporting from socialbites.ca provides more granular analysis of how warehouses are stocked with Chinese-brand cars and why those trends matter for distributors, dealers, and end customers alike.
It is also worth noting that commercial vehicles have become more expensive over the year, with price increases reported as high as 49 percent. This shift adds another layer to the supply dynamics and could influence regional demand, transportation costs, and total cost of ownership for fleets considering Chinese brands in the Russian market.