In July, Avtostat reported that Chery emerged as the top-selling foreign automaker in Russia, a result that highlighted the brand’s strengthening position in the local market. The data underscores a notable shift in consumer preference toward Chinese manufacturers, with Chery leading the pack among non-Russian brands according to the analytical agency’s latest release.
During the month, Chery dealers in Russia moved about 10.7 thousand vehicles, a figure that marks a 4.2-fold increase compared to July of the previous year. When looking at the first seven months of the year, the brand logged 57.9 thousand units sold, reflecting a growth of roughly 3.8 times versus the same period last year. Chery’s market share climbed to 11.7 percent, up from 4 percent in the prior year, signaling a meaningful expansion in the presence of Chinese automakers within Russia and suggesting broader consumer interest in affordable, well-equipped crossovers and SUVs.
Within the July lineup, the Tiggo 7 Pro Max emerged as the best-selling Chery model in the Russian market, with approximately 4.8 thousand units sold. Close behind was the Tiggo 4 Pro, a compact crossover that moved around 3 thousand units. Rounding out the top three was the Tiggo 8 Pro Max, the seven-seat variant featuring all-wheel drive, which accounted for about 1.3 thousand sales. These figures illustrate a clear preference for practical, family-oriented crossovers that pair roomy interiors with modern technology and strong value, a trend seen across many mid-market segments in Russia.
Looking ahead, Chery announced that its updated Tiggo 8 Pro Max line would begin official sales in Russia by August, with initial deliveries already arriving at dealerships. The refreshed model lineup is expected to bolster the brand’s appeal by incorporating upgraded design cues, enhanced safety features, and improved onboard connectivity, aligning with evolving consumer expectations in the region. The rollout signals Chery’s intent to maintain momentum in a competitive market where price-to-value remains a critical buying consideration for many households across Canada, the United States, and neighboring markets.
Historically, the company has outlined strategic plans to expand automobile production within Russia, signaling long-term confidence in local manufacturing capabilities and supply chains. While global market dynamics and regulatory environments continue to influence manufacturing strategies, the Russian market remains a focal point for Chery as it seeks to diversify its regional footprint and offer a broader array of models tailored to local demand. Analysts note that the strong July performance, combined with the impending Tiggo 8 Pro Max updates, could help sustain momentum through the second half of the year and into the next. This development aligns with broader industry trends where Chinese brands are increasingly gaining traction by delivering cost-efficient, feature-rich vehicles that resonate with Russian buyers and potential purchasers in nearby markets who value value, reliability, and practical design.