AvtoVAZ reports a profit of 35 thousand rubles from selling a Lada Granta in its base trim. This figure was shared by Maxim Sokolov, the company’s CEO, during a press briefing at the Lada Izhevsk plant. The disclosure comes through motor.ru.”
Speaking to reporters, Sokolov clarified that the gap between the production cost and the retail price for the Lada Granta remains under 5 percent. Yet, he stressed that even older models, despite substantial research and development investments, struggle to yield large profits. The margin on each unit mirrors the total costs incurred by AvtoVAZ. He added that exchange-rate fluctuations influence the final cost, since imported components constitute a portion of the builds across all models.
As of early 2023, delivery costs to dealerships hovered around 13 thousand rubles per car. By the latest figures, those logistics charges have risen to between 35 and 40 thousand rubles. Margins on the most affordable Granta configurations are slim, and Sokolov noted that the plant, which employs about 44,000 people, earns roughly the same amount from such vehicles as it spends on distribution—a reflection of tight profitability across the lineup.
Industry observers highlight that the Lada Vesta currently boasts the highest margins within AvtoVAZ’s range, with the plant earning roughly 109 thousand rubles on a sale of the top-tier Sportline variant. This detail emerged in the same press briefing, underscoring how model mix and configuration choices drive profitability differently across the fleet.
In context, the company has been reducing the number of models priced below one million rubles, a move that aligns product offerings with tighter margin expectations while preserving competitive positioning in a fluctuating market. The change signals a strategic shift toward configurations and models that balance cost discipline with consumer demand, as reported by motor.ru during the briefing.