AvtoVAZ, the Russian carmaker known for its Lada lineup, has filed two additional applications to register the Ursus and Terum trademarks. This development was reported based on data from Rospatent and disseminated by TASS. The filings suggest a strategic move by the company to secure naming rights for potential future models linked to its ongoing partnership projects. AvtoVAZ stated through its press service that such filings are precautionary, noting that not every name will necessarily appear on future models. Source: TASS and Rospatent information.
The company clarified that the trademarks were registered across three classes of the international classification of goods and services. These classes cover vehicles themselves, toy model representations, and services related to vehicle repair and maintenance. The broad scope signals the company’s intent to protect both potential consumer products and aftersales opportunities that could accompany future releases.
Currently, AvtoVAZ manufactures the Granta, Vesta, and Niva families. The lineup remains the backbone of the company’s domestic production and sales portfolio, with ongoing efforts to modernize and expand its offer in response to market demand and regulatory conditions in Russia. Analysts monitor the company closely as it navigates competition, supply chain considerations, and evolving consumer preferences in the domestic automotive market.
In recent market data, AvtoVAZ reported that sales in February 2024 reached 24.9 thousand units of Lada vehicles, marking a 34 percent increase compared with January and a 19 percent rise year over year for the same month. The surge reflects steady demand for its affordable, locally assembled cars amid shifting consumer confidence and incentives that shape the Russian automotive sector. The company maintains that these results are indicative of continued demand for practical, value-oriented models within the Lada lineup.
Earlier statements from AvtoVAZ leadership highlighted a broader policy of aligning corporate mobility with official transport needs. The company had previously indicated that senior officials and executives might be assigned vehicles produced by AvtoVAZ as part of broader government-related procurement or internal logistics programs. This position underscores the manufacturer’s role in supplying vehicles that support public and administrative functions while reinforcing the brand’s visibility within Russia’s automotive ecosystem.
Additionally, there has been talk within company circles about the potential restart of production for certain variants of existing models. News indicated that the Lada Granta Cross station wagon could see production resumed in the near term, a move that would broaden the Granta family’s appeal to customers seeking versatile, all-around vehicles capable of handling varied road conditions and daily commuting needs. AvtoVAZ continues to emphasize continuity of supply and the introduction of practical configurations that resonate with buyers across regions.