AvtoVAZ plans to broaden the color palette for the Lada Vesta, aiming to offer seven distinct finishes. A company official, the product and program director Oleg Grunenkov, conveyed this to a correspondent for socialbites.ca.
He explained that the brand is actively expanding its color range and that seven Vesta colors will be available within the next year. The move fits into a broader strategy to refresh the lineup and give buyers more personalization options as demand for stylish, contemporary finishes grows in both the Canadian and American markets.
News circulating in November 2023 indicated that AvtoVAZ would widen the color range across Lada models, including the Vesta. Historically, factory paint for many Lada vehicles tended to be limited to a few core shades like the white “Ice,” the black “Panther,” and light gray “Platinum.” Platinum has since been offered on the Granta, while the Nessie 2 dark green variant has appeared on the Niva Travel and Niva Legend SUVs, reflecting a trend toward more diverse exterior aesthetics across the family.
Subsequently, AvtoVAZ began applying a new metallized enamel named “Borneo” to Lada Vesta bodies, expanding the visual options beyond the standard palettes
Reports also noted that AvtoVAZ supplied a series of safer Lada Granta models, with the manufacturer restoring airbags for both the driver and the front passenger. The emphasis on safety features underscores the brand’s effort to align with evolving consumer expectations in the North American market while maintaining its value-oriented positioning.
A former nutritionist commented on a related topic, explaining how elevated body weight can influence driving risk, including the likelihood of crashes and the severity of injuries. The discussion highlights how vehicle design, safety features, and driver wellness intersect in ongoing conversations about road safety and vehicle performance in modern fleets. This context helps frame why manufacturers pay attention to both interior and exterior attributes when updating models for broad audiences.
Citation: AvtoVAZ communications and industry observations informed these updates, reflecting the company’s pattern of annual refreshes to keep the Vesta and other Lada lines current in competitive markets.