AvtoVAZ is strategizing a dual approach for the extended Lada Aura sedan: it will be offered to private buyers while being reserved for government needs through a selective supply arrangement. This plan comes as the company communicates through TASS, citing remarks from AvtoVAZ President Maxim Sokolov. Sokolov indicated that, while emphasis remains on government contracts, the model will also reach a limited private market. He expressed confidence that buyers outside government circles would recognize the Aura’s value and eventually purchase the vehicle. (Source: TASS)
According to Sokolov, there is notable interest in the extended Aura among federal and regional authorities. He noted that officials are prepared to place orders in small batches for pilot units, alongside other procurement channels. This appetite from public sector customers underscores the Aura’s potential role as a lightly specialized, efficiently packaged sedan that can meet official transport needs. (Source: TASS)
Earlier, AvtoVAZ Vice President Sergei Gromak announced the initiation of production for the Lada Aura, with expectations that the model would be ready for delivery to the market in the near term. The company’s public demonstration of the extended Aura took place in Sochi, showcasing a configuration powered by a 1.8-liter gasoline engine paired with an automatic transmission. (Source: TASS)
Meanwhile, it has been disclosed that mass production of both the gasoline and electric variants of the Lada Largus had begun in Izhevsk, with plans that were earlier stated to target mid-2024. This broader production push signals AvtoVAZ’s ongoing strategy to diversify its lineup and expand the reach of its core models to meet different segments and regulatory environments. (Source: TASS)