Across a televised briefing, the Russian president joined a video-linked ceremony marking the start of serial production for the premium Lada Aura. The moment highlighted AvtoVAZ’s push to modernize its lineup from the heart of the Samara region, a site with a long automotive heritage. The event underscored the government’s support for domestic industry and its drive to bring higher-end models into the Russian market with local content and upgraded technology.
Production of the Lada Aura will take place at the AvtoVAZ facility in the Samara region, a cornerstone of the company’s manufacturing footprint. The new assembly line is part of a broader upgrade program designed to lift efficiency, improve build quality, and sustain skilled jobs in the area. The Aura is positioned as a key step in broadening the model range and demonstrating Russia’s capacity to produce contemporary cars that blend comfort, reliability, and modern features for everyday use.
On the factory floor, the workforce joined the president’s video address with applause and well wishes for the project. They congratulated the AvtoVAZ team on reaching this milestone, recognizing the effort behind the program and its role in the company’s future. The moment reminded observers of the close ties between management, workers, and state supporters as AvtoVAZ advances its domestic production capabilities and shows customers and investors credible progress in its modernization journey.
Earlier this year, the president personally tested the Lada Aura on public roads. He drove the vehicle along a stretch of the M‑11 Moscow–St. Petersburg corridor, including a segment near St. Petersburg, and described the Aura as good, comfortable, and easy to handle. The hands-on evaluation was presented as tangible proof of the model’s performance and driveability, illustrating how the Aura behaves under real driving conditions and in the hands of a discerning driver.
The information circulating around pricing indicated that the base Aura, built on the Lada Vesta platform, is expected to enter the Russian market at roughly 2.6 to 2.8 million rubles. The most fully equipped version would reportedly exceed 3 million rubles, reflecting upgrades such as a premium audio system, an electrically adjustable rear seat with massage, and genuine leather upholstery. Earlier statements from AvtoVAZ leadership signaled that the Aura’s price would surpass 3 million rubles, underscoring a tiered approach that balances value with premium features.
Observers note that AvtoVAZ’s broader product strategy has included the introduction of a new crossover, signaling a diversification effort aimed at strengthening the domestic lineup and widening appeal among Russian customers. The Aura project sits at the core of a refreshed brand narrative and enhanced competitiveness within the country’s evolving automotive market.