A photo circulated widely on social networks, provoking a wave of questions about what it might reveal beyond the surface. It shows an AVTOVAZ press production employee in a setting that underscores the company’s habit of highlighting its core personnel. The image was first shared by the Viber channel At the Factory, which operates in affiliation with AVTOVAZ. Yet what captured the most attention was not the person at the center of the frame but a background detail that hinted at a larger story unfolding behind the scenes.
The backdrop clearly reveals the silhouette of a third-generation Dacia Logan sedan, built on Renault’s CMF-B platform. Before recent events unfolded, this very model, known in some markets as Renault Logan, was positioned to move into production at AVTOVAZ as early as 2022, based on earlier announcements. The sighting in the studio lights suggests a moment when plans were actively being discussed or demonstrated, indicating how closely AVTOVAZ was watching global platform shifts and product strategy at that time.
A fragment from the photograph shared by the Viber channel At the Factory on June 29, 2022 shows a Logan body in the distance, the new generation captured in a studio setting as if paused in mid-assembly. The image carries implications beyond a single model; it hints at a broader strategy that was taking shape around the CMF-B platform and how AVTOVAZ might leverage it to refresh more than one line in its portfolio.
From there, conversations grew about establishing an entire new Lada lineup on the same CMF-B platform. The vision referenced a fresh B-class Lada in 2023, a new Niva in 2024, and, by 2025, a generation shift and a platform replacement that would ripple through models including Vesta. In practice, many of these intentions met pauses or cancellations as events evolved, altering the course of the plan and forcing recalibration of priorities and timelines.
Following Renault’s exit from the joint venture, AVTOVAZ retained rights to develop cars on French platforms. While specific details have not been openly disclosed, the focus has turned toward continuing work within the B0 architecture, which currently includes the Logan, Sandero, and Duster. Production for these models could potentially move from Renault Russia’s former facility, reflecting a shift in how the company manages its manufacturing footprint. Simultaneously, evidence suggests that some efforts on the CMF-B platform persist under AVTOVAZ, although with careful adjustments to schedules and scope to fit the new organizational context.
Dacia Logan third generation
The situation gained momentum in April when unofficial sources indicated ongoing preparations for a new Logan at AvtoVAZ. By May, reports suggested that the Logan might be assembled in Togliatti under the Lada brand, signaling a broader rebranding and localization strategy. The appearance of a Logan body in the background in fresh imagery could therefore be more than a casual glimpse; it might be a deliberate cue about the near future direction of Lada’s lineup, indicating that some CMF-B elements could survive the reshaping of the company and still influence product planning.
- Meanwhile, AVTOVAZ has pressing priorities: keeping the pace of producing the streamlined Grants, which continue to attract strong demand across the market.
- Driving can now be viewed on RuTube.