Prices have historically risen by roughly 3-4 percent each year due to inflation, but this year has shown a slower pace. After a jump at the end of 2022, several brands boosted prices by about 7 percent, yet the current market has cooled significantly in most segments.
The automotive landscape has shifted notably over the past year. Some brands from certain regions exited the market, and the remaining models now displayed in showrooms carry price points that fail to spark strong consumer enthusiasm.
There is a broad presence of vehicles from China, though sellers often operate with a discount-centric approach rather than visible price lists. Discounts are adjusted dynamically, occasionally rising or falling to balance supply, demand, and profitability. The sticker prices themselves have remained relatively stable since late the prior year, even as currency movements have influenced cost structures for imports.
Industry observers note that discount control is not a new tactic. It echoes past practices used by some Korean brands, enabling retailers to react swiftly to shifts in supply and demand without permanently altering the official price tags.
At the same time, dealers and market analysts expect price headwinds to continue into the current year for new vehicles. Final pricing hinges on exchange rates, logistics costs, and regulatory requirements for importing vehicles. Cars assembled domestically are likely to see price increases aligned with inflation, while prices for parallel imports will adapt to market saturation and demand cycles.
Source: Commercial
Vote – win a Lada!
Readers are invited to participate in the Behind the Wheel Grand Prix vote to help identify standout car introductions of the year. The survey rewards participation, with a chance to win one of three prize packages. Early completion of the questionnaire may increase the odds of winning, and the sweepstakes remains open for participants through the stated deadline.