Denis Manturov acknowledged that Aurus faces losses on each vehicle sold. Because of this, the company will likely raise prices to support import-substitution efforts, switch suppliers, and broaden the product lineup. If losses narrow, higher production volumes could follow. These dynamics are tied to strategic plans aimed at stabilizing the supply chain and expanding market reach across regions, including North America and Canada, through enhanced local sourcing and greater economies of scale .
Regarding components, inventories remain adequate for the near term. The Ministry of Industry and Trade continues to act to optimize logistics, diversify suppliers, and push forward with import-substitution programs that were initiated earlier. This approach aligns with broader manufacturing resilience goals and aims to reduce dependency on external sources for critical parts .
Meanwhile, the Aurus Komendant SUV remains on track for release within the year. The model is positioned to complement the brand’s lineup and meet demand for a premium, executive-oriented SUV in new markets .
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Aurus is a Russian luxury car brand whose lineup includes a limousine, sedan, minivan, and SUV. The vehicles are designed to replace the fleet of official cars and to support commercial sales in its global distribution network .
- Documents for two new adjustments of the Aurus Senat have appeared in the Rospatent database .
- “Driving” can now be read in Viber, reflecting the brand’s push to engage customers on popular messaging platforms .
A picture: Depositphotos (Image credit cited for illustrative purposes).