The company has observed a noticeable uptick in inquiries for the Aurus Senate sedans following a new wave of export restrictions aimed at Russia. The European Union has restricted the supply of cars valued above 50,000 euros to Russia, a move that translates to roughly 4.8 million rubles per vehicle. Japan announced a similar ban to take effect on April 5, setting the threshold around 6 million yen, or about 4.2 million rubles. The shift began with the United States, which implemented its own broad import ban on vehicles destined for Russia.
The company’s press service confirmed to RIA Novosti that there is a steady, modest rise in orders for Aurus automobiles as these regional restrictions unfold. Meanwhile, the assembly line at the Alabuga Special Economic Zone continues operating on schedule, with Aurus Senate sedans rolling out to customers as planned.
The manufacturer noted that Aurus vehicles are produced at the industrial site within the Alabuga SEZ and that the operation remains active even as the broader automotive suppliers face logistics challenges. The company emphasized that output volumes for the current series align with the approved 2022 production plan, despite the persistent global disruption in component supply chains that has affected the entire industry.
In addition to domestic distribution, the Russian brand remains committed to delivering Aurus cars to markets in the Middle East and North Africa, known as the MENA region. The company reiterated that export plans to these regions will continue under existing agreements and timelines, subject to regulatory changes and market conditions in those areas.
Industry observers note that the evolving regulatory landscape in major markets is reshaping demand dynamics for luxury sedans. Investors and customers alike are watching how tariff policies and sanctions influence production scheduling, pricing strategies, and the geographic spread of Aurus vehicles. The Alabuga facility’s ability to maintain steady output, even amid logistics hurdles, suggests resilience for the brand as it navigates a shifting international framework. Inquiries from potential buyers in several regions indicate sustained interest in the Senate model, underscoring the model’s appeal beyond Russia’s borders and highlighting how policy shifts can indirectly spur demand reconnaissance and order activity across multiple continents.