A St. Petersburg Entrepreneur Shifts Focus From Cars to Pet Wellness Toys
A car salesman from St. Petersburg has reimagined his business direction, moving away from traditional vehicle sales to producing canine sex toys. The information comes from a Telegram channel called Mash in Moika.
The 46-year-old businessman, Nail Akhmedzyanov, stepped out of the car trade when market conditions changed and he started exploring opportunities in sports equipment. While taking a family stroll, he overheard a conversation between dog owners about their pets and their dogs’ libido concerns. Curious about the niche, he conducted market research and discovered that similar items had been available for more than a decade. He chose to pursue a new venture based on what he learned.
“The existing products were often rigid plastic and shapeless,” Akhmedzyanov noted. He imagined a more dynamic, engaging toy for dogs. He lined up several potential partners, developed prototypes, and tested multiple samples. After evaluating three options, he settled on the design that seemed most appealing. The overarching aim, he explained, was to alleviate canine discomfort and reduce the need for castration or drug therapies in some cases, thereby enhancing animal welfare. [Source: Mash in Moika]
Context about the local economy also factors into this story. In February 2023, the Russian car market experienced a significant downturn, with insiders suggesting a deep drop of about 43%. Analysts at the time noted that Chinese-made vehicles could capture a larger share of the market in the near term, potentially shifting the competitive landscape for traditional car dealers like Akhmedzyanov. [Source: Mash in Moika]