Amazon introduced the updated design of its logo, the first significant change in the last twenty years. Re -branding was implemented with Koto International studio and Amazon internal team to strengthen the visual expression of corporate style and adapt it for more than 50 sub -brands of electronic commerce. About it reports Dezeen Portal.
The central element was the recognizable “smile” that symbolizes the customer. However, now, contrary to the previous version of the focal point on the arrow, the main visual accent is placed. According to the representatives of the Koto studio, this approach emphasizes Amazon’s intention to bring joy to customers and simplify their daily lives.
As part of visual re -branding, the new Amazon Logo Sans is also offered. Amazon Smile, Amazon Cash, Amazon Echo and Amazon Jobs will be used to identify various aspects. With the Kindle brand, the relevant Ember Font has been set.
In addition to typography, Amazon offered more vibrant and impressive color solutions for all identity and combined iconography. Prime Services, Amazon Grokry, Alexa and Amazon One Medical are particularly paid attention.
As mentioned in the company, the new design is designed to symbolize Amazon’s development and future requests while maintaining recognition. This step coincided with preparations for the initiation of a series of new services and improvements planned to be presented in the near future.
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Source: Gazeta
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