M. Video-Eldorado did a work in the Digital Camera market in Russia for 2024. Last year, the Russians purchased 350,000 cameras with a total of 6.1 billion rubles.
The cost of the average devices in 2024 increased by 33% and reached 17.3 thousand rubles. The growth of the average price is due to the increase in interest in the premium segment, including professional mirror and mirrorless models.
The leader in the number of devices sold were unexplained brands that occupied 69% of the market. These models are in demand due to use simplicity, compactness and minimal function cluster. With a 10 % share, Canon ranks second due to a wide range of spacing, including compact and professional cameras. Kodak and Sony Brands ranked third (4%), affordable cameras for amateurs and advanced compact solutions for video shooting. Five leaders, known for high -quality mirror and mirror -free cameras, close Nikon (3%).
Monetaryly, the market, thanks to the premium model, thanks to 43% managed the Canon brand. Sony (23%) and Nikon (12%) ranked second and third, respectively. In the fourth and fifth lines, there are little -known brands (7%) and fujifilm (6%).
Previously “Gazeta.ru” Tested Realme ultra smartphone with replaceable optics.
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Source: Gazeta
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