In January 2024, iPhone accounted for 14% of all smartphones sold online in Russia, the second result among all brands. In this respect reports Publication “Izvestia”.
Online iPhone sales increased 60% for the year, with brand share increasing 2%. The Redmi brand holds the leadership of the market with a 19% share in online sales. Tecno shares second place with Apple. Realme is in the top three with undisclosed share.
“Although two years have passed since the cessation of official activities in our market, Apple products are still in demand,” said the source of Izvestia, one of the importers of electronics in the Russian Federation.
Experts interviewed by the publication noted that the iPhone remains quite popular in Russia due to the unique iOS habit and Apple ecosystem.
“All user data is tied to a single ecosystem and is forced to stay in this ecosystem when switching devices. DiHouse Apple department head Lyubov Morozova said that thanks to deliveries under the parallel import plan, the buyer has no problems accessing the manufacturer’s new products.
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Source: Gazeta
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