WhatsApp’s daily audience in Russia is 81 million people, making it the most popular Internet service in the country. In this respect reports TASS cited the words of Natalya Borozdina, head of the customer support sector of the Digital Mediascope segment, in her speech at the National Advertising Forum.
Yandex ranked second; This search engine in Russia is used by 68 million people every day. Google closes the top three with 64 million daily users. The top 5 also included Telegram (about 56 million people per day), VKontakte (more than 54 million people per day) and YouTube with a daily audience of 53 million people.
Services that were once popular in Russia, such as Instagram (owned by Meta, is known as extremist and banned in Russia) and AliExpress, have fallen from the top, Borozdina noted. According to the expert, its users are scattered, including services such as Zen and Ozon, which are rapidly increasing their audience in the Russian Federation.
National Advertising Forum 2023 takes place in Moscow from 15 to 17 November.
Previously part of Russia stayed There is no communication or internet due to an accident.
Source: Gazeta
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