Most powerful chips
The presentation started with the announcement of the next generation of revolutionary Apple Silicon chips built on 3 nanometer process technology: M3, M3 Pro and M3 Max. This innovation allowed Apple to significantly increase the performance and energy efficiency of its platforms.
One of the key features of the new chips is the improved 16-core Neural Engine, which has become 60% faster. Additionally, Apple has improved the graphics portion of its chips by adding dynamic caching and ray tracing support, which gamers should appreciate.

Apple
The base model – Apple M3 – is equipped with an 8-core processor (CPU) and a 10-core video processor (GPU) with 25 billion transistors with a combined memory of up to 24 GB. According to Apple, this chip is 20% faster on computing and graphics tasks than the previous generation, with half the power consumption.
The Apple M3 Pro version received a 12-core CPU and an 18-core GPU with 37 billion transistors and up to 36 GB of combined memory. This chip is 40% faster than the M1 Pro in graphics computing and 30% faster in CPU performance.
Apple M3 Max is the company’s most advanced chip, with 92 billion transistors, 14-core CPU and 30-core GPU, or 16 and 40 CPU and GPU cores respectively, depending on the chosen modification. It supports up to 128GB of unified memory and outperforms the M1 Pro by 80% in computing and 50% in graphics tasks. The company didn’t compare the M3 Max to last year’s M2 Max and chose an older chip from a completely different category.

Apple
Black MacBook Pro
Following the hardware reveal, Apple showed off the most powerful and energy-efficient laptops in its history. The new Apple M3 generation chips are capable of delivering high performance for gaming, programming, video editing and other professional tasks. The laptops are available in two sizes: with 14 and 16 inch screens.
The base MacBook Pro with the Apple M3 chip is only available in a 14-inch version. This computer is available with a combined memory capacity of 8, 16 or 24 GB, distributed between RAM and video memory. The company has released versions with 512 GB, 1 or 2 TB SSD capacity.
Versions of laptops with M3 Pro and M3 Max chips are available in two sizes: with 14- and 16-inch screens. Modifications are available with combined memory of 16, 36, 48, 64, 96 and 128 GB, as well as SSD capacities of 512 GB, 1, 2, 4 and 8 TB.

Apple
All MacBook Pro models with Apple M3 chips have Liquid Retina XDR displays with a 120 Hz refresh rate. These screens can display images at brightness levels of up to 1000 nits in normal mode and 1600 nits in HDR mode. The displays also support True Tone technology, which adapts the image temperature according to the ambient lighting.
The laptops have a variety of ports for connecting peripherals: Thunderbolt 4, HDMI, MagSafe 3, three USB-C with SDXC support and a 3.5mm headphone jack. Wi-Fi 6E and Bluetooth 5.3 are responsible for communication.
Apple also announced new features for MacBook Pro laptops: remote access to another Mac and Game Mode, which optimizes gaming performance by prioritizing gaming.
Apple promises that new computers can work for up to 22 hours on a single charge.

Apple
The M3 Pro and MacBook Pro with M3 Max chips are available in a new Space Black color with a fingerprint-resistant anodized finish. The base model received the same colors as its predecessor. The laptops are made from recycled aluminium.
The cost of MacBook Pro starts from 1.6 thousand dollars (about 149.1 thousand rubles) when choosing the basic 14-inch model with an M3 chip and reaches 7.2 thousand dollars (about 671.3 thousand rubles) when purchasing the 16-inch version with an M3 Max chip . Models based on the Apple M3 and M3 Pro will go on sale on November 7, while the older version with the M3 Max will go on sale in late November.

Apple
The long-awaited iMac
Finally, Apple announced an updated version of its iMac desktop computer with a 24-inch screen. The new product received an M3 chip, which provides a double performance increase compared to the previous model with an M1 chip.
The candy bar has a display with 4.5K resolution and up to 500 nits of brightness, Wi-Fi 6E and Bluetooth 5.3 modules, up to four USB-C ports with Thunderbolt 4 support, a built-in camera, six speakers. and microphones.
The price of the new iMac has not changed and varies between 1.3 and 1.5 thousand dollars (about 121.2 and 139.8 thousand rubles), depending on the configuration.

Apple
What wasn’t shown?
It was assumed that Apple would showcase more new products during the event, but only new chips and computers were announced during the 30-minute event. It was one of Apple’s shortest presentations, as its “scary fast” tagline suggests.
Although Apple has updated its dedicated iMac computer, its accessories remain the same; with the Lightning connector that the company abandoned even in its smartphones.
Insiders also made a mistake in announcing new Apple tablets – apparently the iPad mini 7 and the more powerful 11th generation iPad will see the light of day later.
Source: Gazeta

Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.