“Odnoklassniki” summarized the activities of users on the social network for the New Year holidays. People gave nearly 1 billion virtual gifts, with “Moments” weekly viewers exceeding 20 million during the holidays. The share of the unique audience of senders and receivers in the gifting service was also 79% higher than OK’s average daily audience.
One OK user sent over 35,000 gifts in three days.
Greeting cards in private messages were popular – more than 120 million were sent in total, and about 180 million animated stickers were sent in total.
The Moments service was also in high demand, posting lost photos and videos at a rate of 64% compared to November. The weekly viewership has exceeded 20 million people.
In the hobby service, the videos of the preparation of New Year’s salads between December 27 and January 1 were watched more than 1 million times.
Source: Gazeta
Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.