Wildberries is set to become the new technical partner for Spartak Moscow, a development announced through the club’s press office. The collaboration marks a fresh chapter for the capital club as it transitions to a new equipment supplier and branding partner, aligning with Spartak’s broader strategy to refresh its technical setup and commercial partnerships for the coming seasons.
The agreement spans three seasons, with Wildberries slated to provide training gear, match kits, and associated equipment starting from the 2023/2024 campaign. In addition to supplying gear, the Wildberries logo will begin appearing on Spartak’s uniforms in the same season, integrating the brand into the club’s on-pitch identity and off-field visibility. This move is part of a wider effort to diversify Spartak’s sponsorship portfolio and secure a more robust commercial base for the squad’s competitive ambitions.
The switch comes after a long-running relationship with Nike, which has served as Spartak’s technical sponsor since 2005. The club faced financial pressure in May reports indicated, with estimates suggesting a potential loss of around 300 million rubles due to the termination of two sponsorship arrangements. Ural Airlines and the Nissan automotive group were among the partners no longer continuing with the Moscow club, underscoring the broader shift in Spartak’s sponsorship landscape as it recalibrates its strategy toward new branding and revenue opportunities.
Despite the sponsorship transition, Spartak’s on-field performance remains a focal point for fans and stakeholders. Last season, the Red-Whites finished tenth in the Russian Premier League yet clinched the Russian Cup by defeating Dynamo Moscow 2-1 in the final. The club also faced a setback in the Super Cup, losing 0-4 to Zenit in the summer fixture. These results frame a season of recovery and potential as Spartak seeks consistency and silverware in the near term.
Looking ahead to the new campaign, Spartak’s squad continues to show competitive spirit. In the early rounds of the Russian Premier League, the team has earned a win and a draw, signaling readiness to challenge the top teams and push for a stronger league standing. The coaching staff and players are integrating the new sponsorship framework into their routines, ensuring that branding and performance go hand in hand as the season progresses.
Meanwhile, a notable shift in the club’s leadership lineup is taking shape. The former Spartak sports director, Luca Cattani, has been reported to be returning to work with Paris Saint-Germain, marking a move that could influence transfers, strategic partnerships, and international relations for Spartak as it plans its long-term direction in European football. As the club navigates this period of transition, stakeholders are paying close attention to how leadership decisions will align with on-field performance and sponsorship effectiveness, shaping Spartak’s brand and competitive trajectory for years to come. [reporting and context attributed to club communications and industry coverage]