Barcelona plans to wear a white kit again in the upcoming season. The board and president Joan Laporta approved the decision a few months ago, signaling a renewed sense of purpose for the club.
Laporta has pursued a bold strategy in recent years. The club faced the departure of Lionel Messi, managed leverage challenges, restructured media rights, and made ambitious signings that carried risk. Yet management has revived the club’s sense of ambition and belief among supporters.
Last night, the team demonstrated it can compete with Europe’s top sides again. Coach Xavi also stressed that more work is needed to reach peak competitiveness. The choice to wear white with the second kit will undoubtedly ignite discussion among fans and pundits alike.
During the late 1970s, Barça frequently wore white. Johan Cruyff remains the most recent player to appear in white during the 1977-78 season, and whenever this topic resurfaces, it sparks debate about club tradition and identity.
Historically, Barça experimented with matching opponents’ colors, and white shirts were common before the 1970s. The club even won the Latin Cup in 1952 against Nice in Paris while wearing white. In the 2023/24 season, white will appear on the field more than once as part of the club’s kit rotation.
Internal discussions occurred prior to the decision and the move was ultimately approved. Confidence runs high that the new white jersey will be seen widely, despite initial criticism. Early samples circulated among a small group of staff, and those previews generated strong excitement.
Regarding the primary home shirt for the upcoming season, the club will return to a classic design that served Barça well from 1912 through the major changes introduced in 1992. The front of the jersey will feature the iconic three wide bands, a hallmark of the team’s visual identity. The overall look will emphasize the traditional blue and burgundy stripes, with only subtle, contemporary details hinting at 21st-century design innovations.