In Russia, interest in the iPhone 14 has noticeably cooled. Market observers report that stores and retail chains sold roughly two and a half times fewer iPhones last year than the models of the prior generation. Analysts point to several factors behind this shift, including the removal of Apple Pay and a perceived lack of significant innovation in newer models.
Marvel Distribution data shows that 400,000 iPhones were sold from September to mid-November 2022, which is about 60% below the volume seen during the same period a year earlier. For the year to date, sales reached 2.96 million units from January through November, reflecting a decline of approximately 35% versus the first eleven months of 2021.
Industry sources note that supply in Russia still exceeds demand, contributing to price declines. Nevertheless, prices remain elevated, around 90,000 rubles or more per device in many cases. At the same time, tighter markets in Europe, the United States, and other regions are evident, and while new shipments are expected to arrive in stores, it remains uncertain whether demand will hold steady or fall further.
Beyond the issues with Apple Pay, reports also cite concerns about the absence of official warranty coverage, challenges in purchasing some applications, and related service gaps. These factors collectively influence consumer confidence and purchase timing in the Russian market.
Source: VG Times (citation)