The LaLiga clubs will play two friendly matches on Mexican soil, bringing Spanish football closer to fans in North America. Four teams from LaLiga Santander—Atlético de Madrid, Sevilla, Real Betis and Real Sociedad—will compete in two matches as part of the LaLiga Summer Tour. One game will take place at Akron Stadium in Guadalajara, and the other at BBVA Stadium in Monterrey, a schedule designed to engage audiences across Canada, the United States, and Mexico.
LaLiga Summer Tour is the Spanish league’s summer platform for showcasing its brands on tour, expanding its footprint in North America with compelling matchups and broad media exposure. The tour acts as a bridge between club football and the growing, passionate fan bases in the region, supporting LaLiga’s growth strategy on the continent.
GOAL details the events and what fans can expect from the Summer Tour, including how these matches fit into the broader calendar and market strategy for North American fans.
WHAT MATCHES ARE PLAYED IN MEXICO?
- August 2 | 9:00 PM CT | Sevilla vs Real Betis | Akron Stadium, Guadalajara
- August 2 | 7:00 PM CT | Atlético de Madrid vs Real Sociedad | BBVA Stadium, Monterrey
HOW TO BUY TICKETS?
Ticket sales began on April 27. Prospective attendees can check the Relevent Sports Group portal for access to priority sales and general seating options, with potential packages that include hospitality experiences and bundled merchandise for international fans in the United States, Canada, and Mexico.
WHERE CAN YOU SEE THE MATCHES?
The games will be broadcast in North America on ESPN platforms for the United States. In Mexico, the matches will be available on air sports, while broadcasts in Spain have not yet been announced. Broadcaster schedules can shift, so fans should verify local listings ahead of the events.
Citation: Goal