The opening week of the Hypermotion League has revealed the schedule for its first two rounds, laying out where and when fans can catch the action. Elche will kick off the campaign at the Martínez Valero stadium, hosting Racing de Ferrol in the second tier on Saturday, August 12 at 22:00 local time. Days later, Eldense will welcome Cartagena to their home ground on Sunday, August 23 at 19:30. In round two, Elche is set to clash with Eibar, while Eldense will face off against Villarreal B, with the former match slated for Saturday, August 19 at 17:00 and the latter under lights on Monday, August 21 starting at 19:00.
Spanish football will undergo a bold rebranding ahead of the 2023/24 season. The top division will adopt LaLiga EA Sports as its official name, following a formal agreement with Electronic Arts, the studio behind many popular video games. The second tier will be rebranded as LaLiga Hyper Movement, signaling a new era of digital integration and fan experience that aligns with the immersive world of modern gaming.
Alongside the name change, LaLiga will unveil a refreshed visual identity featuring a new logo that merges the two L letters and carries the tagline The power of our football. This fresh look aims to reflect a more dynamic and contemporary image for the competition as it enters the next chapter.
The five-year partnership between the multinational video game company and LaLiga brings a substantial investment, estimated at around 30 million euros per year. The agreement does more than rename the leagues; it seeks to transform the presentation, branding, and storytelling around Spanish football by embracing gaming-inspired graphics and broadcast perspectives that feel more energetic and engaging for viewers.
Company executives describe a concerted effort to blur the lines between digital and real football. During the gala unveiling, the EA Sports vice president emphasized how this collaboration will push the sport into a new era. LaLiga’s leadership echoed that sentiment, noting that the changes aim to elevate the sport for clubs, fans, and partners, while delivering a richer football experience across platforms.
In addition to renaming the professional divisions, LaLiga Promises, the youth competition, will be renamed LaLiga FCFutures, and the electronic football league will carry the title LaLiga FCPro. The existing LaLiga Genuine initiative remains unchanged, continuing its mission to showcase inclusion within Spanish football. These changes collectively signal LaLiga’s commitment to innovation, fan engagement, and broader accessibility across the football ecosystem.