Prensa Ibérica presents the second edition of its digital forum focused on decarbonizing sports, with a spotlight on golf. The event takes place on Wednesday, September 14, and aligns with the upcoming ACCIONA Open de España in Madrid on October 6, creating a timely context to explore sustainability in professional golf and wider sports ecosystems. The forum examines practical decarbonization paths, the integration of eco-friendly practices in sports organizations, and the measurable impact on communities and markets connected to golf in Spain and beyond.
The agenda below outlines the program and the distinguished speakers who will contribute to the discussion, along with the focal topics designed to illuminate best practices and actionable strategies.
10:00 Welcome and Opening Remarks
Keynote introduction and opening reflections on the role of media and sport in advancing decarbonization, setting the stage for a thoughtful day of dialogue and idea sharing.
10:10 Expert Panel — Framing Decarbonization in Sports
Panel focus and session goals, establishing a clear understanding of the challenges and opportunities present in reducing the carbon footprint of sporting events and facilities.
Themes
- How to decarbonize sports with golf as a primary case study
- Adoption and scaling of sustainable measures across venues and organizations
- Water stewardship and energy efficiency in golf facilities
- Impact on circular economy practices within sports operations
- Governance and leadership roles in driving sustainable change
Participating speakers:
- Joaquin Mollinedo, Acciona RRII, General Manager of Communication and Brand
- Xavier Burgos, Commercial Director of the Mutua Madrid Open
- Sophia Miranda, Member of the City Council of Madrid, Delegate for Sports
Moderator: The event will be guided by a seasoned moderator who will synthesize insights, facilitate robust discussion, and ensure a practical takeaway for attendees and readers alike.
11:30 Morning Session Concludes
The forum will close with a concise recap of the key points, followed by reflection on immediate next steps for clubs, organizers, and sponsors participating in or observing the decarbonization effort in golf and sport in general.
Attendees will gain exposure to the latest sustainability frameworks, case studies from golf venues, and actionable strategies that can be implemented locally to advance environmental stewardship while supporting the economic viability of sports events in the region.