The sports portal Championship, part of the Rambler Co media group, invited football fans in Moscow and beyond to come together for a live viewing of the Euro 2024 opening match at GUM on Red Square, right in the city’s historic center. The event, announced by the editorial team, aimed to create a shared, public kickoff moment for fans who want to celebrate the tournament in a festive, communal setting. It also sought to bring together supporters from Canada and the United States who follow European football and wish to witness the tournament’s start alongside fellow aficionados at an iconic city landmark.
The screening was scheduled for June 14 and would unfold in the culture and entertainment area known as BetBoom Dynamo House, a venue that has hosted a broad range of sports, music, and fan events. Attendees could expect a stadium-like atmosphere with large screens, clear sightlines, and an open-air vibe framed by the surroundings of Red Square adjacent to GUM, offering a memorable backdrop for the tournament’s opening match.
As part of the program, guests were promised a DJ set by Vlad Mikeev to energize the crowd before kickoff. Welcome drinks would help foster a social mood, while a pre-match studio would feature Championship experts analyzing lineups, tactics, and likely outcomes. For viewers joining from Canada or the United States, this blend of music, expert commentary, and live football action was designed to recreate the energy of a traditional game-day experience.
Fans were encouraged to wear jerseys from their favorite teams, turning the venue into a living homage to national and club pride. The spirit of camaraderie mixed with friendly competition was highlighted as a key element of the event, inviting both casual observers and devoted supporters to participate in the collective cheer.
The gathering was set to begin at 20:00, with free admission available to those who reserved in advance. Entry was described as straightforward, and the experience would be organized to welcome a diverse crowd while maintaining a comfortable, orderly environment for all attendees. As an accessibility note, organizers emphasized clear guidance on how to reach the venue and where to enter, aiming to streamline arrivals for people traveling from different parts of the city and surrounding regions.
Venue address remains Red Square, 3. GUM, 1st line, 2nd floor, with entrance from the Dinamo Stor corner near Red Square and Nikolskaya Street. Attendees were reminded that the event was limited to adults aged 18 and over, aligning with venue policies and standard safety practices for large public gatherings.