The HE EON Baked Alicantea club, with its Men’s Silver Honor Division and Women’s teams, will honor a day of solidarity this Saturday. The occasion supports counter-research in breast cancer and backs the Alicante Province Breast Cancer Association (APAMM). The club views this as a chance to bring the community together, unite fans, players, and volunteers in a shared cause, and raise awareness about the impact of breast cancer on families and communities across Spain and beyond. The decision to stage the celebration on a day when both major teams are in action allows for a stronger, more visible show of support, turning the match schedule into a collective statement of care and resilience.
Felicísimo Ruiz, a longtime advocate connected to the Marist College pavilion, will help dedicate the day to every person affected by this disease. His presence underscores the personal commitment that drives the event and highlights the role of local institutions in supporting essential health research and patient services. The event becomes not just about sport, but about hope, solidarity, and practical support for those battling breast cancer.
Prior to kickoff, APAMM members will receive an honorary kick-off, marking the official start of the day’s activities. As both EON Horneo Alicante teams take the field, players will wear pink T-shirts supplied by the club. These shirts will be available for purchase at the box office during the same afternoon, offering fans a tangible way to participate in the cause. The pink attire signals unity and visibility for the campaign, making the message of support hard to miss for everyone in attendance.
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The shirt priced at five euros will be given to all fans who buy tickets to watch the match between EÓN Horneo Alicante and ID Energy Caserío de Ciudad Real, the league’s current leader. The initiative goes beyond a simple sale; it is a deliberate effort to channel support directly to APAMM, ensuring that the proceeds have a meaningful impact on outreach programs, patient assistance, and ongoing breast cancer research efforts in the region. The club has issued a broad appeal to supporters, urging them to “paint the Alicante place pink” and stand with those affected by the disease.
The fundraising drive aligns with a growing trend in sports where clubs leverage their visibility to advance health causes. By combining matchday excitement with a charitable objective, the Alicante club transforms a routine game into a platform for advocacy and practical aid. The model resonates with fans who wish to contribute in a simple, accessible way while enjoying the shared spectacle of competitive sport. The collaboration with APAMM emphasizes transparency in how funds are used, reinforcing trust among supporters and partners.
As the community turns its attention to pink-clad players and the ongoing battle against breast cancer, the event serves as a reminder that sports can be a powerful conduit for public health awareness. The combination of sport, solidarity, and service paints a vivid picture of how local clubs can mobilize resources and enthusiastic fans to support meaningful, lasting change. The message is clear: every ticket bought, every pink shirt worn, and every handshake between volunteers contributes to a larger, compassionate mission that extends far beyond the stadium walls. This is more than a game; it is a statement of community and care, shared across generations and borders, including fans and supporters beyond Spain who recognize the universal importance of breast cancer awareness and research.