These pages highlight how students enrolled in Marketing and Advertising and in Management and Sales of Commercial Spaces at IES Severo Ochoa in Elche presented the outcomes of their study on a midweek event. The project titled Recruitment and loyalty of the European subscriber began this academic term and enjoys backing from Elche CF and the Ministry of Education. Through hands on learning and close cooperation with the franciverde club, a cornerstone institution in the city and the country, the initiative gave students a chance to turn classroom ideas into real world insights.
VL Deltel
During the exhibition, the students showcased their field work inside the Conference Hall of the Ciutat d’Elx Convention Center. The event was attended by the president of the franciverde corporation, Joaquin Buitrago, along with four first team captains Gonzalo Verdú, Edgar Badia, Fidel Chaves and Josan Fernández. Also in attendance were the Education consultant Maria José Martinez, the director of IES Severo Ochoa Mercedes Valero, and the marketing director of the franciverde corporation Jorge Perez, who oversaw and analyzed the work with the center’s teaching staff. [Attribution: Elche CF]
Fidel, Gonzalo Verdú and Edgar Badia participated in the exhibition, which was photographed by Sonia Arcos for the Elche CF coverage. [Attribution: ECF photo archive]
Buitrago expressed gratitude toward the students for their hard work, enthusiasm, and talent. He stated that the material gathered offers a strong foundation for future progress. The message emphasized that the team must move beyond theory, turning the analysis and proposals into concrete actions. He noted a substantial market niche and the data and knowledge already available, calling for ongoing efforts to raise Elche CF’s profile not only on the sports field but also as a leading club within the state and as a benchmark in social impact. [Attribution: franciverde entity]