Elche CF announced yesterday that the presentation of their first kit will occur between Monday and Tuesday, signaling a fresh chapter for the club as it prepares for the new season. The club confirmed on Friday that the event will begin at eight in the evening, taking place in the gardens near Huerto del Cura, a landmark that locals proudly regard as one of the city’s cultural icons. The setting promises a memorable backdrop as the team unveils its latest apparel to fans and media alike, inviting supporters to witness the moment live in a beloved city space.
The upcoming centennial season is one of the most eagerly awaited moments for Elche fans. There is strong anticipation that the team’s signature green stripe will be present on the kit, though it will appear only on the front of the jersey. Nike, the club’s long-standing technical sponsor since its foundation, has been involved in studying several design concepts to craft a retro-inspired jersey that honors the club’s heritage while aligning with contemporary aesthetics. The aim is to create a piece that resonates with supporters who cherish Elche’s history and look forward to seeing a modern twist on a classic look.
So far, the visible kit designs include practice apparel and a secondary uniform that remains predominantly green. The focus has been on the visual identity of the team for pre-season matches, where players test fabrics, cuts, and comfort levels under warm late-summer conditions. The conversation around the kit underscores a broader strategy: to deliver a uniform that not only feels authentic to the club’s origins but also translates well on television, in photos, and through the eyes of fans who follow every step of the pre-season journey. The brand partnership with Nike continues to play a central role, blending heritage with innovation as the club prepares to represent Elche with pride on the field and in the stands throughout the upcoming campaign.