Screams can be heard through the window. Applause and horns echo in the street as Salma Paralluelo kicks the ball into the net. The decibels multiply when Olga Carmona’s goal passes the World Cup final. It’s the first time, what’s going on with them? This World Cup changed many things. finally gave priority place in women’s football. In fact, he deserves it. The stadiums were full, reaching the number of spectators in 61 matches. 1,777,239 people.
Despite some skepticism swirling over the World Cup event before it even kicked off, the World Cup went far beyond expectations. And in every aspect. The football enjoyed was excellent, the media had the greatest coverage in history, and brands and sponsors saw their logos on television all over the planet. comeback is uglyBoth in the stadiums and at home of millions of fans who have found a show worthy of the meaning of the World Cup.
Records were broken day by day, day by day. Help with visibility and on turf. On the sports front, countries from all continents are making history. For the first time, teams from all six confederations have scored at least one win. New Zealand became the first Oceania team to win a World Cup match, but teams such as the Philippines, Zambia, Portugal, Jamaica, South Africa and Morocco also had their first wins. Two of the rookies, Morocco and Jamaica, made it through the group stage, which was a huge milestone.
The hegemony of the United States was broken after its resounding elimination, adding it to the list of major teams eliminated early. Brazil and Germany also had to pack their bags early. Instead, the power of the Spanish team emerged as a case of assignment. Already in the finals, the team led by Alexia Putellas and Aitana Bonmatí wants to continue making history and putting the first star on their jerseys.
Most watched World Cup in history
In the stadium stands this World Cup is happening like never before. It’s not just local fans who enjoy the games. in place, but many decided to travel to the ocean continent to support their team. The numbers speak for themselves: Average of 25,476 spectators in 48 games in the first stage a 29% increase compared to France 2019. The record for attendance at a football match in Aotearoa, New Zealand – for men and women – was broken twice. First in the opening game, then in the Portugal vs USA game watched by 42,958 fans. On the other hand, 75,784 fans hosted New Zealand’s first match against the Republic of Ireland, a new milestone for a women’s soccer match.
progress is tremendous. Just ten matches in France 2019 drew over 25,000 people to the stadium. However, 33 games so far in the World Cup have already exceeded this goal. Likewise, VIP service sales increased by 27% compared to the last edition of the tournament and increased by 534% compared to Canada 2015. To date, 1,777,239 spectators have attended 61 matches. With an average of 29,135 with three games left. When the World Cup comes to an end, when the spectators who witnessed the third and fourth place match in Brisbane and the final match in Sydney are added, a total of close to two million fans are expected to attend the 64 games to be played.
However, because the World Cup is the most experienced, it is experienced on the screens. In addition to national television, more financial expenditure to acquire audiovisual rights, FIFA’s own platform has been one of the great hotspots for fans to see their teams. It has been possible to watch all games for free and with narration in more than five languages.
Traffic on FIFA’s digital platforms in the first 15 days of the competition surpassed France 2019 as a whole. In those two weeks, 22 million unique usersTogether an average of 2.4 million users Visiting World Cup channels on a daily basis. An exceptional situation has occurred in China. largest audience World Cup for a single game: 53.9 million viewers They watched the match played against England in the group stage.
transforming role
All these numbers, which are already impressive on paper, transformative potential which we are not yet fully aware of. “It is necessary to understand what the Spanish team is, what the league and clubs are. Frankly, If there is a success for the Spanish team –and being in the final is already a success– Effective in liking the football played by women“The true extent of the election’s major role in the Spanish league is difficult to predict, but there is one clear element,” admits Carlos Cantó, CEO of SPSG Consulting, a firm specializing in the sports, sponsorship and entertainment sectors: “Achievements allow you to make a qualitative leap“.
“Except for certain matches, the usual average audience for national competitions in Europe is between 2,000 and 3,000 people. these numbers will grow“, Cantó admits. The records at the Camp Nou are a mirage unseen in the reality of women’s football. Now, this World Cup has allowed this sport to reach much more people and create new fans. Professional. . Everything is done, not for great success It is the link that allows you to move faster. you have to take advantage of it“, to recognise.
Brands that have invested in women’s sports – and football in particular – for some time will see how their returns from the event in Australia and New Zealand will be higher, so they will have much more financial leverage to bet on the clubs or athletes they represent. their brands. “Through these achievements, both at the professional and individual brand level, players’ personal brands will also evolve, which will reflect them and make them more visible to the public.”
There are only a few days left until the end of the highly anticipated event of the sports world. On Sunday, the lights of the most successful World Cup of all time will go out and Spain will advance to the final for the first time. Rivalry filled the drawers with arguments to bet on women’s football. No more excuses to spend.