Presentations of call lists by Spanish coach Luis Enrique have become events followed worldwide via social networks. The originality of the way the Spaniards made their roster of players for matches publicly set a trend. and there aren’t a few teams copying the model to surprise fans and grab their attention. In the call for the Qatar 2022 World Cup, which was made public this Friday, a serious profile was chosen, as the coach himself noted.
Three people and Lucho
to start explaining way of working Of these productions, attention should be paid to the creation of the same part of three people from the communications department, directed by Pablo García Cuervo. They meet with Luis Enrique when they discuss the proposals and choose what they want to move forward.
As the main protagonist of the Spaniards, he not only has an opinion, but also contributes ideas, and of course he has a vote to choose which one to develop or the most suitable format. Everything can be used, from t-shirts to cards, barrier dolls, badges, stickers… The most acclaimed list of Nations League matches against Switzerland and Portugal was undoubtedly presented by Luis Enrique on a cycling tour. He is on the mountain in the Madrid Sierra with his assistant Aitor Unzué, son of former football player Juan Carlos Unzué and nephew of Movistar cycling team director Eusebio Unzué. This was perhaps the most daring presentation, but it revealed another of the coach’s passions, cycling.
Again, in this World Cup list, As with other higher-ranking calls, such as the final stages of the European Championship or the Finals Four of the Nations League, chose a more serious profile. The coach himself preferred it to be like this, Considering that the decision meant that players like Mikel Oyarzabal or Íñigo Martínez, who were very important to the group, were left out. And on this occasion, a bet was made on a very audio-visual and informative production.
After the form is accepted, a team of up to twenty people is activated took part in the preparation of the production. This World Cup roster was videotaped first thing in the morning the same day as the press conference. Luis Enrique admitted in a conversation with the media that he had doubts about Ansu Fati and a midfielder until the previous night. Clearing all doubts, the Spaniard, along with his staff, communicated their decision to the members of the communications department they were working with in a minimal number of ways to prevent leaks.
Friday morning
This Friday morning, the video of Luis Enrique introducing the actors one by one on the stage of Luis Aragonés room was recorded surrounded by screens where the names and images of the selected football players appeared and a voiceover was presented. During the same recording, the team members involved had left their cell phones outside the room to prevent leaks or possible hacking. thesewhich may reveal some details of the final list.
And at 12:30 in Luis Aragonés’ room, hundreds of journalists and Luis Enrique’s edited video were shown in every detail, and the video he himself witnessed as a bystander. The success of these lists, beyond the authenticity that makes them reference, is the secrecy that is tightly respected among all who participate in the recordings.
A product created by the communication department of the Spanish Federation and launched by Spain by winning matches on social networks with recognizable content: the day was recorded, no phone and a team of twenty formed by three contacts and the coach himself.
Source: Informacion
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