It has been a tough and complex journey through the desert, but the wines of Alicante Protected Name of Origin (PDO) After marketing 93,000 hectoliters in the 2021-2022 campaign, they managed to return to pre-pandemic sales figures.. The revival of the hotel business had a lot to do with this return to normalcy, which allowed wineries to remarket 11.9 million bottles after a 13% drop as a result of the health crisis. The growth of the domestic market was decisive, given the decline in exports, which was put under pressure by the uncertainty created by the war and inflation in Ukraine.
The province’s wine industry has just made public the balance of the campaign that has just ended, and the results invite optimism for the first time since the outbreak of the coronavirus. And this Restrictions affecting hotels, bars and restaurants have had a full impact on winery salesThis can be confirmed in the 2020-2021 campaign, where production has been reduced to 10.4 million bottles.
However, the situation has changed dramatically. According to data provided by the Regulatory Council of PDO Vinos de Alicante, it was the national market that led to the return of almost the same figures as before the pandemic; this is closely linked to the re-enactment of hospitality. industry and tourism. In particular, marketing reached 64,379 hectoliters after a 25% increase, representing 8.2 million bottles. However, in terms of foreign trade, things were not the same as before.as exports fell 13%, leaving the volume at 28,557 hectoliters and 3.7 million bottles.
market share
This is how it is Market share in Spain placed at 69%on the other hand, it is characteristic of Alicante wines that have always had a greater presence at the national level.
Vinos de Alicante’s manager, Eladio Martín Aniorte, underlines: The good performance of the tourist season has had a significant impact on this improvement in results.especially in the province itself. Regarding overseas sales, he attributes the negative data not only to the uncertainty created by the war in Ukraine, but also to other factors such as the Brexit adjustment process or the tariff policy in some countries.
Despite the lack of specific billing data, among the 45 wineries affiliated with PDO, They will be around 40 million euros.
José Juan Reus, president of PDO and head of Bodegas Xaló, emphasizes that the industry has managed to withstand the worst of the pandemic. storm caused, in part, by restrictions in the hotel industry ». He added that exports are still more affected by an ongoing trend.
This was confirmed by Miguel Ángel Díaz, commercial director of Bodegas Pinoso. In his case, they’ve managed to increase sales, but “recognize the challenges as the European market has been pretty paralyzed by war and consumers’ loss of purchasing power. The recession in the USA diluted the positive effect of the parity between the euro and the dollar.».
The wines of the current campaign will be near perfect grade
In the current campaign, Alicante wines to be made from the harvest that has just been concluded will be limited to excellent rating. This was expressed by José Juan Reus, head of PDO, “in the end, despite the uncertainty that exists due to the high temperature, the grape harvest moved at similar figures to previous years, a touching 30 million kilos». This was made possible thanks to the good quality of the clusters, which is also ” meant that almost a single grain did not have to be set aside.” Initially, the vintage was expected to score very well, but now reaching the top score is not overlooked.
Source: Informacion
Christina Moncayo is a contributing writer for “Social Bites”. Her focus is on the gaming industry and she provides in-depth coverage of the latest news and trends in the world of gaming.