In the PSPV-PSOE campaign, the strategy for the upcoming regional elections centers on leveraging the leadership of Ximo Puig, who presides over the Autonomous Government and is positioned to steer future initiatives. The president’s image dominates campaign posters, with the party initials receded into the background. The slogan, El president, explicitly underscores the commitment to Puig as a guiding figure in Valencia’s political narrative.
Under Puig, the PSPV is set to tour every town and city of the Valencian Community, highlighting the recent eight years of governance. The message is that the region is in a stronger position than in 2015, thanks to public dialogue and a roadmap prioritizing innovation, science, and tourism, among other priorities, with a focus on Alicante province. The state forecasts are framed as the basis for outlining future projects and continued development.
economic data
As the campaign begins at the Palau de la Generalitat, with the visit set against the emblematic backdrop of Plaza de Manises in Valencia, Puig emphasizes governance anchored in concrete economic indicators. He noted that Easter tourism will reach about 90 percent occupancy due to flexible, last‑minute bookings and emphasized the agri‑food sector’s role in driving the region’s reindustrialization. These points are presented as evidence of a positive economic trajectory for the Valencian Community. [Fuente: análisis económico regional]
Ximo Puig announces the elections and starts the preliminary campaign, demanding his administration.
The campaign manager, who also serves as the Education Minister in the regional government, is Miquel Soler. He stresses the importance of highlighting the work accomplished this year and reaffirming leadership under Puig. He notes that the current situation is stronger than in 2015, yet acknowledges ongoing challenges and the need to deliver solutions to citizens’ problems. The campaign team frames the Valencia project as unfinished, with substantial work still ahead and a resolve to meet residents’ needs. [Atribución: Equipo de campaña]
Education
Solér emphasizes progress in education, citing measures such as free education initiatives and early childhood programs. He recalls Xarxa Llibres, a program that brought books to primary schools and is slated for expansion through to the Baccalaureate. The messaging includes tangible improvements like increased teaching staff and health personnel, presenting these developments as concrete progress rather than promises. The campaign argues that the public should recognize the direction as correct. [Análisis de políticas educativas]
Regarding the outreach across municipalities, Solér outlines PSPV’s ambition to engage in the civic life of the 542 municipalities of the Valencian Community. The goal is to listen to residents, gather feedback, foster dialogue, and pursue solutions, drawing on experiences from the pandemic period and efforts to attract investment. The objective is to broaden social consensus and ensure responsive governance, culminating in the pursuit of a broad social majority. [Informe de campaña]
Support for the Podemos-EU pact without blocking the path to a majority
Puig comments on the agreement between Podemos and Esquerra Unida (EU) to run jointly in regional elections and in fifty municipalities, while maintaining the aim of securing a governing majority for the PSPV on its own if possible. He describes the deal as positive for avoiding excessive fragmentation that could complicate governance in the Valencian Community. He reiterates respect for the decisions of political groups while noting that a clear, substantial majority remains the party’s objective. [Informe de acuerdos]
Puig also expresses respect for the autonomy of partner parties in decision-making and notes the value of coalitions when they enable voters to support constructive, clear choices. He highlights the party’s intention to win a substantial majority that supports effective governance. On the broader campaign trajectory, Puig points to improvements in employment and social conditions, while acknowledging that unemployment remains an ongoing challenge. He mentions economic developments such as the Volkswagen gigafactory and other investment opportunities as part of the region’s ongoing appeal. He rejects campaigns built on traditional rally tactics and argues for a politics grounded in results and social well-being. [Declaración de Puig]