The White House is weighing a plan to mobilize a pool of bloggers to shape public perception of President Joe Biden ahead of the 2024 election cycle. The initiative, described in internal briefings, envisions hundreds of social media voices amplifying Biden’s record and policy goals as part of a broader digital outreach strategy.
Reports indicate that Biden’s campaign, though not yet formally announced, would rely on a network of online creators who would help convey key messages across various platforms. The strategy envisions dedicated briefing spaces within the White House where selected bloggers could receive up-to-date information, talking points, and media training to ensure consistency in messaging.
Content produced by these bloggers would be targeted toward younger voters who might be less engaged with traditional political coverage and who often gravitate toward social media communities. The effort appears to focus on platforms favored by younger audiences, including Instagram and TikTok, where visual storytelling and concise messaging can influence attitudes and preferences.
Meanwhile, the administration has repeatedly raised concerns about the security and data practices of the Chinese-owned social network TikTok. In recent discussions, White House officials have signaled the possibility of policy actions that could affect TikTok’s availability in the United States, including regulatory measures or a potential sale requirement for ByteDance. The stance reflects ongoing debates about national security, data privacy, and digital influence in the modern political landscape.