Compromís is carrying out its longest campaign yet. The move began when Joan Baldoví signaled his intention to run as a coalition candidate to lead the regional council, triggering a surge of momentum that accelerated quickly after the party’s internal vote. What started as a planning phase soon shifted into a strategic push aimed at rapidly processing surveys, setting concrete goals, and outlining a path to a stronger result following the departure of the former leader. A broad polling effort gathered millions of responses, underscoring the scale of ambition behind the bid as reported by campaign records.
Joan Baldoví, who previously served as a Member of Parliament, operates with a broad team as the campaign enters its final stretch toward election day. More than thirty people work from a base in a renovated plaza location that houses the daily operations. When regional structures across Castellón are included, the total team size exceeds fifty. Vicen Marzà leads a group described as a form of strategic resilience because of their capacity to act quickly. Nearby in Valencia and Alicante, teams led by Aitana Mas contribute essential momentum to the regional push.
On the front line, Més campaign director Águeda Micó leads the effort alongside Alberto Ibáñez from Initiative and Nacho Serra from Els Verds. These three are regarded as the core pillars of the coalition, shaping messaging, program development, and regional outreach.
Two seasoned leaders direct major parts of the campaign’s design. Vicente Martínez guides the overall strategy, drawing on prior experiences with Marzà in 2015 and Oltra in 2019, while noting a closer working relationship with Baldoví today. Edgar Bort heads communications, recalling a scholarship from 2015 as he now Oversees the public face of the campaign through print, digital, and audiovisual media, supported by a dedicated technical team and contractors.
The campaign environment is alive with posters and distinctive branding that signal a party preparing for elections. Headquarters operate from early morning into the late evening, with days often starting with interviews with the candidate and followed by sessions with teams responsible for production, program development, regional alignment, and legal matters. These routines illustrate a typical day in the Compromís campaign, often stretching from eight in the morning to nine at night, with extensions depending on interview schedules and team needs.
Observers note Baldoví as the main content producer, someone who has traveled widely. He visited around 160 towns before the official campaign kickoff and embarked on a rigorous town-to-town tour spanning thousands of miles. Known for blunt, humorous remarks, he has been described as tireless and straightforward about getting things done.
Among the headlines, the campaign emphasizes a cohesive, collaborative dynamic. The strategy prioritizes grassroots municipal engagement, guided by a belief that close, face-to-face contact remains the party’s strongest asset. Vicente Martínez explains that many small actions—up to twenty per day—help sustain momentum and deepen reach in local areas. This approach aims to mobilize voters through persistent, localized outreach rather than relying solely on expensive media buys.
On messaging, the campaign outlines concrete goals for the next legislative term and communicates practical plans for progress. The effort is anchored in a motto that blends energy with music and performance, identified as among the most effective elements by campaign leadership. With budgets tighter than before, organizers view mobilizing affiliates and supporters as a more cost-effective path to influence than heavy reliance on traditional media channels.
There is a playful yet purposeful atmosphere at events, where the process is enjoyed while staying focused. Campaign gatherings blend humor with performance and host guests from entertainment spheres, reflecting an aim to resonate with diverse audiences. On a typical day, Baldoví’s management team comprises Águeda Micó, Vicente Martínez, and Edgar Bort, along with other contributors who sustain momentum. The campaign’s energy remains vibrant, mirroring a broader strategy that values direct engagement, rapid action, and clear messaging across varied communities. [Attribution: campaign materials and interviews]