Swimsuit, flip flops, a backpack, and a day at the beach. The PP is set to arrive in the Benidorm arena to campaign for the 23J elections. The kickoff will begin this Sunday on Malpas Beach, a distinctive corner of the city. This plan was presented by Agustín Almodóbar, a popular Senate candidate for Benidorm, who outlined several points from the party’s program focused on tourism.
The nationwide campaign for the 23J elections has begun, and the PP has chosen the slogan “Blue Summer.” This message evokes sun, sea, and holidays and will be carried onto the sand in Benidorm. In line with that theme, party supporters will tour the three beaches that make the city a major tourism hub, distributing their electoral materials to residents and visitors alike.
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Almodóbar emphasized that the stakes extend beyond party lines, noting that Spain’s dignity and progress are on the line in these elections. He described the campaign route through the municipality and criticized the chosen voting date, arguing that Pedro Sánchez makes decisions with all factors in mind. He also highlighted the importance of allowing everyone to vote, including through postal ballots, which can be requested until July 13. He described postal voting as a fully guaranteed option and suggested that many records for this method have already been set. (attribution: campaign statements by Agustín Almodóbar)
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Regarding tourism policy, the Benidorm Senate candidate outlined plans to defend the interests of citizens and the tourism sector alike, with the expectation that changes would come if Alberto Feijoó were to lead the government. The strategy includes redefining how European funds reach employers in the industry, placing a strong emphasis on quality and the creation of skilled jobs. Tourism funding would support adjacent sectors such as fishing and agriculture by ensuring a thriving tourism market. (attribution: PP program overview)
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Almodóbar noted that the party plans to enact a comprehensive plan for tourism. A proposed State Tourism Law would unify and streamline the current patchwork of regulations, which presently numbers more than a dozen. The goal is to harmonize requirements so visitors enjoy consistent quality across regions, from Galicia to Valencia, while respecting regional authorities’ powers. The plan envisions a standard that ensures hotels meet clear, shared criteria for quality assurance. (attribution: PP tourism policy)
Popular candidates also support a PERTE-style initiative to aid tourist businesses and upgrade the industry, alongside a Renewal Plan for hospitality. The emphasis is on supporting the sector through a strong workforce and the seamless operation of services. Almodóbar added that additional tourism-focused proposals would be unveiled in the coming days. (attribution: party program notes)