PP is undergoing a move as its Alicante headquarters shifts after a decade of service on Salamanca Street. The regional and municipal teams, led by Toni Pérez and Luis Barcala respectively, are returning the keys to the landlord and relocating to new spaces nearby. The new offices will be at street level, making communication with residents easier and more visible. The move is guided by a simple goal: to avoid office spaces perched on upper floors and to opt for ground-level locations that invite dialogue with citizens and provide a welcoming environment for visitors who want to listen or simply unwind.
The new facilities for PP are located on Avenida Benito Pérez Galdós in Alicante. The opening date remains to be fixed, with September representing the latest target as the political cycle begins. The space will be furnished anew, free from the previous headquarters’ furniture, and the remaining details are being finalized to support the new operations. Local leadership is a clear priority for the party, as evidenced by the ascent of Carlos Mazón to the provincial PP presidency and, more recently, to the head of PPCV, all during a critical period in the broader regional race for the Generalitat presidency. The emphasis is on engaging with the community, learning about local needs, and shaping a program that aligns with voter expectations. Strengthening local governance across the province is viewed as essential for maintaining the Provincial Assembly and improving on past electoral outcomes, including the 2019 district results when the party faced strong headwinds in the Community. The aim is to grow civic support and ensure a grounded presence in the region.
Mónica Lorente participates in PP headquarters opening in Orihuela led by Carlos Mazón
The reactivation of party venues has already taken place in several municipalities ahead of the 2023 election cycle, with Orihuela standing out as a key example. Following a shift in Vega Baja’s capital government caused by a no-confidence motion that saw PSOE and Cs align, the PP focused on demonstrating unity during a challenging moment. Longtime local figures and former mayors were present, underscoring Mazón’s trust in established leaders and his ongoing effort to unite disparate factions at the municipal level. In Orihuela, the PP chose a ground-level headquarters on Avenida de España, moving away from the previous location on the mezzanine of Plaza Nueva in a bid to reduce rent pressures. The move reflected a broader strategy to secure stable and accessible offices that support community outreach and daily operations.
Looking at Orihuela offers a parallel forecast for the province: the primary objective of opening practical spaces where the party can operate at street level appears largely achieved. The shift away from higher floors signals a commitment to visibility and easier public access. The action mirrors a similar pivot seen in other regional capitals where leadership has favored direct engagement with residents over more formal setups. The political landscape remains nuanced, as Mazón’s ability to gather last-generation mayors from Alicante is tested by evolving local dynamics. The presence of Sonia Caste, who has at times flirted with a return to municipal politics, hints at continued strategic maneuvering within the local scene while maintaining focus on collective objectives and the broader electoral calendar. The overall tone is one of resilience and readiness to respond to local demands with tangible, accessible offices that anchor party activity in the heart of communities.