Overview of the Vive Plan and its housing objective
The regional government has signaled the start of what is described as one of the most important projects of the current legislature. The president of the Generalitat, Carlos Mazón, together with the vice president for Social Services, Equality and Housing, Susana Camarero, and Rocío Cortés, president of the Valencian Federation of Municipalities and Provinces, outlined on Tuesday a plan aimed at accelerating the construction of public-protected housing. The plan, known as Plan Vive, targets the development of 10,000 affordable homes by 2027. It rests on three pillars: inter-administrative cooperation, legal certainty, and public-private collaboration.
“This isn’t just a presentation; it is a step forward. The strategy is already in motion,” Mazón stated after signing the agreement between the Generalitat and the Valencian Federation of Municipalities and Provinces. He described the agreement as one of the pillars supporting an “ambitious” yet “realistic” plan designed to reach the 10,000 housing target set at the start of the term.
Under the framework, municipalities will transfer municipal land to the Generalitat for the construction of up to 6,000 homes between 2024 and 2027, according to the autonomous administration’s projections. However, studies from the Valencian Institute of Building, assessing available land reserves, indicate the total could reach as many as 9,200 homes in towns with up to 10,000 residents. So far, Mazón noted that 40 municipalities have already expressed interest and can join this collaboration framework as of today.
“We will not change the land-use designations; the plan is 100 percent sustainable,” Mazón added. He emphasized that the next steps require “rolling up our sleeves” to mobilize all available land, including private land. A key feature of Plan Vive is to promote private-sector involvement in the housing push, with the government projecting that more than 4,000 homes could be developed on private land.
To achieve this, officials explained that a shift in the rules crafted by the Botànic coalition is necessary, as the previous conditions did not permit the envisioned expansion. Three changes are highlighted. First, a decree on public housing (VPO) will be approved by the full council in April after pausing the Botànic-era decree. Second, a decree on construction conditions, promoted by Héctor Illueca, which was paused at the end of the last term, will be halted again. The third is an updated reform of the Lotup that is already in force to streamline licensing processes.
A further element will be the optimization of European funds, including ongoing projects that are already delivering 1,100 homes for sustainable rental. The government’s forecast for the plan suggests an overall investment of 7.6 billion euros and the creation of 74,000 jobs. In addition, expanding the housing supply is expected to help lower both rental and purchase prices, addressing a top concern among residents.
As these measures unfold, the plan emphasizes the importance of coordinated action across levels of government and the private sector, aiming to deliver a substantial increase in affordable housing while maintaining fiscal and regulatory stability for developers and residents alike. The broader intent is to lay a robust foundation for long-term housing security and regional growth, backed by transparent governance, effective land use, and a pragmatic approach to EU funding opportunities. The initiative is widely viewed as a landmark effort to align housing policy with economic and social goals in the region and beyond.
Market analysts and policy observers highlight that the success of Plan Vive will hinge on timely land transfers, predictable regulatory changes, and the capacity to attract private investment at scale. If these conditions are met, the initiative could serve as a model for other regions seeking to address housing shortages while safeguarding public interests and ensuring sustainable development. The plan’s outcomes will likely influence local housing markets, urban planning norms, and future public investment strategies in cities across the region and similar markets across North America as observers monitor the evolving policy landscape.