climate change
In a political era where parties recognize the impact of climate change, the design of campaign merchandising increasingly prioritizes sustainability alongside utility. While it might seem minor to hand out balloons, hats, or lighters, the purpose behind every item is strategic and twofold. First, the gifts must be genuinely useful to recipients, prompting repeated use and ongoing visibility. Innovations have moved beyond the traditional swag to items like phone straps and beach-ready tote bags. The more versatile the object, the more it travels through everyday life, reinforcing the party’s image. Second, these products are meant to align the party’s colors, symbols, and abbreviations with ordinary voters, ensuring consistency between the message and the visible brand carried by supporters.
Personalized advertising and social networks gain a place among political propaganda
Across campaigns, sustainability and practicality guide merchandising choices while reserves of humor or novelty keep audiences engaged. The PSPV-PSOE, for instance, emphasizes items that are useful and entertaining at once. Traditional pieces like candies, hats, and balloons remain staples, yet newer products have joined the lineup, ranging from phone-side badges and pendants to stickers, inflatable beach balls, and even toothbrushes. The overall strategy mirrors what supporters remember from other groups, with the PP also incorporating lollipops and blue candies as a recognizable touchstone.
originality
For Cs, sustainability, usefulness, and originality guide selections in every municipality. The party’s materials appear in tents that feature a wide range of items—from pens to air fresheners—accompanied by the slogan Politics smells better with Cs. Supporters widely receive memorabilia such as banners and branded items, while Vox highlights wristbands as among the most popular in their stalls. The effort constantly aims to create a memorable, shareable experience that resonates with climate awareness and a sense of community action.
Compromís presents tote bags, magnets, and kid-friendly games as major attractions at their sites, while Unides Podem distributes fans, caps, and pens alongside traditional brochures and magazines. In every case, banners, merchandise, and informational material are deployed to reinforce the campaign narrative and encourage ongoing engagement with the party platform and its core values.