The World Health Organization (WHO) advocates decisive steps to curb the sale of electronic cigarettes. Health experts point to aggressive advertising tactics that target schoolchildren and students, urging regulators to respond with firm action.
Research cited by WHO shows that adolescents aged 13 to 15 are more likely to experiment with e-cigarettes than adults. The appeal is reinforced by vibrant designs and the use of social media as a promotional channel. Observations from researchers indicate that even brief exposure to these ads can shape positive attitudes toward vaping and spark curiosity among young people to try the products.
WHO does not consider e-cigarettes a safer substitute for traditional tobacco products. The organization states that vaping products are highly addictive and pose health risks. While the full spectrum of long-term effects remains under study, evidence has linked e-cigarette liquids to toxic substances associated with cancer, cardiovascular issues, and respiratory diseases. There are concerns about potential impacts on brain development and learning in young users.
The organization urges countries to reduce the appeal of electronic cigarettes to the general public, with a focus on protecting children and teens. Recommendations include restricting flavors that attract young buyers and monitoring nicotine content in non-flavored e-cigarettes to prevent high exposure. In addition, WHO emphasizes the importance of enforcing quality controls and advertising restrictions to limit youth access and appeal.
There are ongoing discussions about monitoring and inspecting vaping products to ensure safe ingredients and proper labeling. Public health authorities stress that even products marketed as harmless can carry risks, and education alongside regulation is crucial to prevent uptake among young people. The goal is to create an environment where young people can grow up free from nicotine dependence and its long-term health consequences.
Alarming reports about non-smokers showing symptoms related to lung health continue to prompt vigilance. Experts argue that preventing initiation among youth remains a central priority for protecting future generations from nicotine addiction and associated health harms.