More than half of Russian women prefer a gift that will surprise them on March 8, and this preference has been confirmed by a recent survey from IFORS RESEARCH, with findings summarized by socialbites.ca. The data show that 57% of respondents value a gift that arrives with an element of surprise.
As age increases, practicality tends to rise. Younger women under 35 are more receptive to surprises, with 69% embracing the unexpected, while among Russian women over 51, the share who enjoy surprises drops to 52%. This shift highlights how gift expectations evolve with life stages and personal circumstances.
Communication plays a notable role in gift selection. About one in five women prefer to hint at what they want, and a slightly larger share, 21%, states their preference outright. Understanding these cues can help gift-givers tailor their approach to individual preferences while maintaining thoughtfulness and consideration.
Among those who give gifts, both men and women display varied strategies. 38% lean toward delivering a surprise, a tendency that tends to lessen with age. Another 35% prefer to learn in secret what the recipient needs or desires, while 25% choose to ask directly. These patterns reflect a spectrum of gifting styles, from spontaneous to transparent, and show how personal dynamics influence the choosing process.
Historically, March 8 has prompted a broad conversation about what people expect to receive on this occasion. The mix of surprise, subtle hints, and clear requests demonstrates a desire to balance sentiment with practical preferences. In today’s multicultural landscape, similar themes appear in many markets where celebratory gifting blends tradition with modern communication, offering insights for both the gift-giving process and the way recipients respond to different approaches.